Rachel Cassidy received her Ph.D in Psychology from the University of Florida where she investigated nicotine’s effects on behavior using a behavioral economic approach. Dr. Cassidy received a K01 Career Development Award in Tobacco Control Regulatory Research from the National Cancer Institute to examine how potential reductions in the level of nicotine in cigarettes may affect adolescent smokers. She also received an R03 Early Career Scientist Award to examine the behavioral economics of e-cigarettes. She was awarded an R01 to study how a potential reduction in the allowable level of nicotine in cigarettes would affect adolescents' use of cigarettes and e-cigarettes. Her research interests include tobacco regulatory research, behavioral economics, e-cigarette use, and adolescent smoking.