I am a sport and social psychologist examining the social identity approach (social identity theory and self-categorisation theory) to sport, exercise, and health. My research has underpinned income generation, course development, teaching, consultancy, and public engagement activities. I am passionate about mission-focussed research and scholarship to have real impact. My academic qualifications include a BSc, PGCE, and PhD from The University of Exeter, UK. I am a Chartered Psychologist with The British Psychological Society, a Registered Sport and Exercise Psychologist with the Health and Care Professions Council, a Senior Fellow of the Higher Education Academy, a Fellow of The British Psychological Society, Former Editor-in-Chief of International Review of Sport and Exercise Psychology, and Editor-in-Chief of Psychology of Sport and Exercise.