Miguel Sahagun

Miguel A. Sahagun is an Assistant Professor of Marketing at High Point University (HPU), Dr. Sahagun obtained his Ph.D. from The University of Texas-Pan American (UTPA), his Master of Business Administration from the University of Texas-Brownsville (UTB), and his Bachelor’s degree in Industrial Engineering from the Instituto Tecnologico y de Estudios Superiores de Occidente (ITESO). Dr. Sahagun has 23 years of corporate and academic experience. He is an active member of AMA, SMA, and ISoF. Dr. Sahagun has presented his research at various international conferences in Peru, Mexico, Romania, Ecuador, Cuba, Canada, China, Chile, Portugal, Morocco and the United States of America. Dr. Sahagun does research in the adoption process followed by customers and the satisfaction-loyalty process.