Kai R. Larsen is a Professor of Information Systems at Leeds School of Business, University of Colorado Boulder. He is a courtesy faculty member in the department of Information Science and a Fellow of the Institute of Behavioral Science, and a Research Advisor to the Gallup organization. Kai is most known for providing a practical solution to Edward Thorndike's (1904) Jingle Fallacy and for his contributions to the Semantic Theory of Survey Response (STSR).