Jens Eltze

Jens Eltze received the M.S.E.E. degree in electrical engineering from the Karlsruhe Institute of Technology, Karlsruhe, Germany. He is currently an Engineering and Marketing Professional with proven ability to drive corporate direction and growth through new product promotion, global coordination, and hardware/software engineering support. After developing the hardware and software for a new generation of precision gas analyzers, he started his marketing process in the electronics industry in 1996 with NEC Electronics, Tokyo, Japan, as an Application Engineer, after which he transitioned into new business development, where he combines his unique talents of technical and business expertise. Since 2012, he has been with Apex Microtechnology, Inc., Tucson, AZ, USA, as the Director of Strategic Marketing, where he draws on his unique background in engineering and business to research and drive new product development in emerging markets. He directs and executes in-depth analyses of new target markets, including technical/market trends, value proposition, and return-of-investment calculations.