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个人简介
Wolfgang J. Weitzl is a (full) professor of digital marketing at the University of Applied Sciences Upper Austria. At the University of Vienna he is a private lecturer for business administration and has the venia docendi (Habilitation). He studied business administration at the University of Vienna (Austria) from where he also obtained his doctoral degree in management. His research connects relationship management, service marketing, branding as well as social psychology and is guided by a strong empirical focus. Emanating from this background, he aims to address practically relevant and academically important research questions. Wolfgang’s current research interests focus on customer complaining and service recoveries in the digital era with a special emphasis on brand-benevolent and brand-invasive customer engagement. His work has been published in established academic journals, such as the Journal of Business Research and Computers in Human Behavior, and awarded at international academic conferences. The paper entitled “The Evolution of Online Complainants' Desires”, co-authored with Clemens Hutzinger, Sabine Einwiller and Reinhard Grohs, was selected for the Best Paper of Track (Complexity of Firm-Customer Relationship) at Winter AMA Marketing Educators’ Conference 2019.
研究兴趣
论文共 49 篇作者统计合作学者相似作者
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JOURNAL OF PRODUCT AND BRAND MANAGEMENTno. 1 (2024): 1-13
Edward Elgar Publishing eBookspp.193-207, (2023)
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Internet researchno. 7 (2023): 19-45
Celebrating the Past and Future of Marketing and Discovery with Social Impactpp.3-4, (2022)
Advances in Digital Marketing and eCommercepp.140-148, (2022)
Wert- und Interessenkonflikte in der strategischen Kommunikationpp.165-184, (2022)
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作者统计
#Papers: 49
#Citation: 381
H-Index: 13
G-Index: 19
Sociability: 4
Diversity: 0
Activity: 1
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