Research on New Energy Generation Market Transaction Based on Sales Risk Control Strategy

New energy power generation due to output instability, it is easy to cause transaction contract default resulting in new energy power generation consumption difficulties. This paper puts forward an electric power sales model to establish the risk control strategy of electric power sales and assist the transaction of new energy power generation market. Through the study and evaluation of contract default risk in new energy electricity sales transaction, the risk point of contract default in new energy power generation transaction is analyzed, and the corresponding risk default compensation model is constructed. The risk of new energy generation under market transaction strategy is studied by using the sales risk division method control, construct auxiliary services corresponding to different power contract deviations, and put forward auxiliary services analysis and risk avoidance strategies for new energy power generation with different transaction risks. Finally, the feasibility of sales risk control strategy to improve the consumption of new energy power generation is verified by a case.