Online Equipment Repair Community in Russia: Searching for Environmental Discourse

Repair is recognized as an important part of the circular economy and leads to fewer resources being used, less waste, and less emissions generation. The crucial condition for scaling repairs is people's perception of repairs as a significant social practice harmonizing the relationship between society and nature. This paper aims to analyze the key discourses of repair in the content of the posts of the biggest Russian online communities and to identify environmental discourse. These communities specialize in the repair of household appliances, IT, and telecommunications equipment and are organized by independent repairers. We collected all of the posts from the communities that contain textual information in the body of the post. Based on the analysis of the results of the theoretical discourses of repair, we identified four types of repair discourses: environmental, pedagogical, social, and the discourse of the right to repair. We formed lists of keywords corresponding to each discourse type and analyzed posts by computer processing. We concluded that the practice of repair is widespread in specialized online communities, but the content of these communities includes almost no mention of environmental discourse. Social and pedagogical discourses prevail. Based on our research results, we suggested some recommendations for greening and spreading repair.