Tourism and COVID-19: Case of the Balkan Region

The crisis caused by the Covid-19 virus has had a significant im­pact on the tourism industry and brought numerous changes in travel pat­terns. Uncertainty, travel risks, restrictions, strict measures and limitations in terms of physical contact and mobility affected a re-evaluation of the exist­ing travel plans. The paper investigates travel plans among travelers in three Balkan countries (Serbia, Bosnia and Herzegovina, and Montenegro). Un­derstanding tourists’ preferences and future intentions are the essential ba­sis for creating a tourist offer, keeping tourists at the national and regional level, and mitigating the harmful effects of the crisis. These could contribute to the faster regional recovery of the tourism industry on the one hand and higher levels of tourist satisfaction on the other.