Discussion Of The Value Marketing Of Brand Garment
CONTEMPORARY INNOVATION AND DEVELOPMENT IN MANAGEMENT SCIENCE(2012)
摘要
In modem society and economy circumstance, corporate brand marketing for enterprise development has a very important strategic significance. This article from the point of view of consumers and businesses, analyzed the factors that affect the value of brand garment, and build brand garment value engineering model and discussed strategy for enhancing the value of branded garment, which provides an important reference for the garment brand marketing strategy.
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关键词
Brand garment, Brand marketing, Value analysis
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