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面向消费者的现代营销体系建设探索与实证研究

Jian-an Xian,WEI-QUAN YE

Discovering Value（2013）

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Abstract
本文分析阐述了如何通过信息化手段提高烟草商业企业面向消费者服务的水平,重点研究论述了面向消费者的现代烟草营销体系的构想与策略,并就一些关键问题作了深入分析与研究.
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