Logistics Analysis of Fresh Agricultural Products in Southwest Region in the Internet Era

With the innovation and development of electronic information technology, various industries are exploring the best mode of integration with the Internet. E-commerce, as an important carrier of innovation and development of agricultural economy, has positive significance in increasing farmers' income and promoting agricultural development. In the southwestern region of China, agricultural products logistics still have problems such as unsmooth information channels, unreasonable logistics layout, and low consumer recognition. It is an inevitable choice for the modern times to transform agriculture from its past economic form. This article takes fresh agricultural products e-commerce logistics as the main research object, reads the relevant literature, and summarizes the current problems in fresh agricultural products logistics in China. Based on this, a questionnaire is designed to further analyze the influencing factors that influence consumers to purchase fresh agricultural products on e-commerce platforms. Based on the results of the questionnaire analysis, some improvement measures are proposed to provide solutions for the development of agricultural product logistics in the e-commerce environment.