Popular music festivals: An examination of the relationship between festival programs and attendee motivations
Tourism Management Perspectives(2020)
摘要
•This study examines the relationship between the program of music festivals and attendees' motivations.•Results reveal two main types of motivators: music and festival-related factors.•This study identifies four clusters of attendees that differ mainly in the type of music they seek in a festival.
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关键词
attendee motivations,festivals programs,popular music
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