Addressing [Health Topic] Among [Population]: A Fill-In-The-Blank Activity To Promote Understanding Of Formative Health Communication Campaign Decisions
COMMUNICATION TEACHER(2019)
摘要
Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public RelationsObjectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign.
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关键词
Health Behavior Interventions,Health Behavior Change
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