Identifying valuable customer segments in online fashion markets: An implication for customer tier programs.

Makoto Morisada,Yukihiro Miwa,Wirawan Dony Dahana

Electronic Commerce Research and Applications（2019）

引用 32|浏览9

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摘要

•Fashion innovators and mobile device users are likely to belong to valuable segments.•The likelihood also increases with brand consciousness and shop loyalty.•Customers with higher need for uniqueness tend to belong to less valuable segments.•Relationship duration appears to be uncorrelated with segment membership.

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关键词

Customer lifetime value,E-commerce,Customer tier programs,Segmentation,Latent class model

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