The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status
International Business Review(2015)
摘要
•PCI effects differ between developed country and developing country consumers.•Consumers with high COS from developing countries now have a higher HPCI.•The relationship between COS and HPCI is stronger for developed country consumers.•The relationship between CET and FPCI is stronger for developing country consumers.
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关键词
Cosmopolitanism,Country development status,Developed countries,Developing countries,Ethnocentrism,Global strategy,Product country image
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