A glimpse of the future sustainable digital omnichannel retailing emerges - A systematic literature review

With an emphasis on digitalization, distribution, logistics, and transportation, omnichannel retailing is essential in supply chain management (SCM). With this retailing strategy, sustainability and profitability in e -commerce may be addressed in a creative and cooperative manner. This article examines the relationship between digitization and Omnichannel retail and highlights sustainability concerns. The articles from WoS and Scopus between 2017 and October 2023 are included in the study. After excluding conference papers, journals not listed by the ABDC, and non-English publications, the 400 articles first found via a keyword search were reduced to 99. Using a range of criteria, including publication year, journal, nation, ABDC category, citations, and research methods, the content analysis of the chosen articles is part of the systematic literature review. This classification makes it possible to compare things, which shows how digitization and omnichannel retailing can help with sustainability. The results show a few studies relating sustainability with omnichannel retailing. While statistical modelling is used in Omnichannel Retailing to address consumer satisfaction, game theory modelling is commonly used for price decisions. Nevertheless, a few literature address environmental issues with theory and coordinated strategy. To address sustainability concerns and further our understanding of the relationship between digitization, sustainability, and omnichannel retailing, this analysis proposes interesting directions for future research.