Application of the WHO Nutrient Profile Model to products on the German market: Implications of proposed new legislation to limit food marketing to which children are exposed

Einleitung Exposure to marketing for foods high in sugar, salt and fat is considered a key risk factor for childhood obesity. To support efforts to limit such marketing, the World Health Organization Regional Office for Europe has developed a nutrient profile model (WHO NPM). The German government plans to use this model in new legislation on food marketing, but it has not yet been tested in Germany.