Where you live matters: The impact of offline retail density on mobile shopping app usage

Journal of Retailing（2023）

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摘要

•Local offline retail density has a negative impact on consumers’ shopping app usage.•Such negative impact is weaker for consumers with higher mobility.•Such negative impact is weaker for shopping apps that sell technically complex products.

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关键词

Mobile marketing,Mobile shopping,Mobile apps,Multichannel marketing,Retailing

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