How to Motivate Investors' Intention to Invest in Green Investments: An Extension of the Theory of Planned Behavior, the Moderate Effect of Religious Commitment.

Despite the increasing global interest in climate change and its consequent opportunities and challenges for business, the studies didn’t strongly emphasize green investment .the existing study essentially targets to investigate how to motivate behavioral intentions toward green investment with a moderating effect of religious commitment, depending on the theory of planned behavior (TPB). This study based on a sample of 410 individuals with investment experience as asked in the questionnaire. The results show that attitude, subjective norm, perceived behavioral control PBC and religious commitment (RC) have a significant relationship with investor’s behavioral intention toward green investments, Moreover religious commitment has a significant relationship with attitude towards green investment. The moderating effect of religious commitment supported the relationship between subjective norms (SN) and behavioral intentions toward green investment, but religious commitment doesn’t support the relationship between PBC and behavioral intentions toward green investments.