360° Journalism as a Gateway to Information Seeking: The Role of Enjoyment and Spatial Presence

This study examined the impact of news modality (print news vs. 360° journalism) on psychological mechanisms of information seeking intention, as well as individual differences that moderate the observed outcomes. The results of a two condition between-subjects experiment (N = 100) conducted on a community sample showed that news modality affected information seeking intentions, enjoyment of news story, and the feelings of spatial presence, but did not affect actual information seeking behavior and information recall. Exposure to 360° journalism led to the increase in spatial presence, which led to a linear increase in enjoyment, ultimately resulting in greater intentions to seek further information. Participants with a higher need for cognitive closure enjoyed consuming news more when the story was presented as 360° journalism than those with a lower need for cognitive closure. Results contribute to expanding the theories of information seeking and the role of affective responses and spatial presence on news consumption in journalism and communication scholarship.