Tickling Proactivity: Exploring the Use of Humor in Proactive Voice Assistants

With rapid advances in artificial intelligence and natural language processing, voice assistants are evolving into advanced digital personal assistants capable of complex tasks. As they become more proficient at understanding people’s behaviors, preferences, intentions, and surroundings, opportunities for proactive interactions emerge. However, despite their potential benefits, people still find certain proactive agent interactions inappropriate and invasive, such as correcting or nudging the user. This study investigates humor’s potential to enhance the desirability of proactive agent comments, given its stress-relieving and acceptance-promoting characteristics. We investigate how infusing humor into VA statements affects perceptions of appropriateness and desirability in proactive interventions. We designed storyboards showcasing voice assistants’ proactive actions in everyday situations and social contexts. Participants () assessed these scenarios in an online questionnaire across multiple criteria. Our results reveal that humor’s impact on proactive statement desirability is contingent on participants’ perceptions of voice assistants and their subjective judgment of the humor.