Using Leading Questions to Reduce Resistance to Innovation

•Successful organizations consistently fuel organizational creativity and innovation, yet assimilation of new and creative ideas is often faced with great resistance.•Managers need to reduce resistance to new innovative ideas.•The paper examines the efficiency of two leading questions strategies: the conventional and the superattitudinal (or paradoxical).•While both persuasion methods were effective for low levels of resistance, the conventional strategy was more effective among the more resistant individuals.