The Transition of Television Entertainment Considering the Application of Streaming Platforms-Systematic Review

Boosted by the fast evolution of digital technology, streaming platforms emerged as a mean of distribution that began to play an important role in the television industry. TV stations, considering the popularity of digital platforms, began distributing their content online, starting a digital transition in a traditional medium. This dissertation aims to analyze the application of streaming platforms, understanding their impact as a digital innovation in television entertainment, through the method of systematic literature review. To ensure methodological rigor, this systematic literature review follows the PRISMA guidelines (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). The results suggest that the impact of streaming platforms as a digital innovation in television entertainment has two levels, its impact on the audience, which is reflected in a positive audience adhesion to the platforms, resulting in a generation that prefers to watch television content on streaming platforms and finally, its impact in the context of television stations, marked by changes in production, distribution, technology, and business models of television stations.