Personal Factors as Antecedents of Employee Perception of CSR

Recent years, corporate social responsibility has been recognized as a tool for organizations to become more socially responsible. Different examples of organizations show different practices to promoting corporate social responsibility. Moreover, the researchers argue that there is no single practice that promotes corporate social responsibility. Empirical evidences show that CSR initiatives make a positive impact on an organization's reputation, values, economy, environment, and society. Moreover, scientific data confirms that organizations incorporate social responsibility into their activities in order to stay in the market and meet public expectations. However, not only the external environment recognizes organization's efforts to become more socially conscious; employees provide a reward for organizations that promote corporate social responsibility as well. In order to understand employees' perceptions towards corporate social responsibility, the paper analyses employees' personal characteristics perception on corporate social responsibility. The aim of this study is to explore different perceptions of corporate social responsibility levels of employees belonging to different generations, genders, marital statuses and educational levels. (C) 2020 Zivile Stankeviciute, Egle Staniskiene, Asta Daunoriene, Brigita Stanikuniene.