Ai-based counterfactual reasoning for tourism research

Haiyang Xia,Birgit Muskat,Gang Li,Girish Prayag

Annals of Tourism Research（2023）

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摘要

•Counterfactual reasoning is a high-level causality-based cognitive approach.•Prior AI tourism research often overlooked potential causal effects in data.•AI-based counterfactual reasoning captures causal effects for tourism big data.•AI-based counterfactual reasoning complements experimental design.

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关键词

Counterfactual reasoning, Artificial intelligence, Tourism, Decision-making, Big data

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