Supply chain coordination in sustainable agribusiness development: an investigation from coffee exporters

Purpose This study intends to investigate drivers and consequences of supply chain coordination (SCC) towards green to highlight some convincing evidence for an emerging country's exporters to promote sustainable coffee development. Design/methodology/approach Data were gathered from surveying 189 managers of coffee exporters in Vietnam and then applied PLS-SEM for analysis. Findings This study demonstrates that top management sensitivity, along with institutional forces of regulation, market and competition, strongly stimulate exporters' supply chain coordination towards green. Additionally, that coordination boosts the export financial and market performance. Research limitations/implications The findings may not be generalizable because the current study only included data from Vietnamese coffee exporters. Originality/value This study contributes to the current literature by looking from the perspective of coffee exporters – leading players in supply chains for export. The research findings represent the first solid argument for Vietnam coffee exporters to encourage SCC towards green and reveal several implications for managers and policymakers to support sustainable development in an emerging country.