Communication as a Means of Boosting Tourism: Case Study Santa Maria Da Feira

Communication in the tourism sector has progressively acquired special relevance with the use of digital means, as this reality represents a great opportunity for any business, and as tourism is a highly dynamic area, it is no exception. Communication with tourists is imperative to captivate, motivate, and retain them in touristic places and events. This article focuses on how communication influences the tourist in annual events held in the Municipality of Santa Maria da Feira. It was based on a case study carried out in this municipality, in which a questionnaire was disseminated to the general public through social networks and interviews with the Tourism Office and Division of Communication, Public and International Relations of the Municipality, in addition to the review of existing literature on this topic. Based on the results obtained, it seems possible to say that the use of different types of communication will act as a means of boosting tourism, facilitating the promotion of this sector, as well as improving communication between the tourist entity and the respective tourists in the municipality of Santa Maria da Feira. It is hoped that this work will serve as a basis for future investigations related to the subject, but also as a guideline for the Municipality, in order to take measures to improve tourism communication.