Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes Toward Synced Ads in Valenced Contexts

Maral Abdollahi, Yuming Fang,Hanjie Liu,Claire M. Segijn

European Advertising Academy Advances in Advertising Research (Vol. XII)(2023)

引用 0|浏览4
暂无评分
关键词
consumers attitudes,synced ads,creepiness
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要