The effect of subliminal priming on team trust: The mediating role of perceived trustworthiness.

The present study aimed to explore the effect of subliminal priming on team trust and the mechanism through the mediating role of perceived trustworthiness. A total of 144 participants were asked to complete a lexical decision task that was embedded with the "trust" or "suspicion" Chinese words as the subliminal stimuli. Then, they played a public good game and evaluated the perceived trustworthiness of the team. The results of the study showed that subliminal stimuli had a significant effect on team trust [β = -0.99, 95% CI = (-1.64, -0.33)]. Perceived trustworthiness was found to have a significant mediating effect between the priming condition and team trust [β = -0.35, 95% CI = (-0.72, -0.02)]. The current study revealed the underlying mechanism through which subliminal priming techniques influence team trust and informed efforts by altering perceived trustworthiness.