A Study on the Effect of Perceived Nostalgia on Place Attachment

Today, consumer emotional arousal has become very popular among marketers. It is widely accepted that people’s old memories can serve as an excellent tool to sell products to them. Marketing experts have always tried to tie their products into memories of the simple and calm days of people. The places and their advertisements for attracting visitors are not exceptions. The importance of creating and maintaining a distinctive atmosphere has gained increasing attention among researchers and tourism managers and it is considered as a key factor in attracting and satisfying customers as well as increasing financial performance by maximizing revenue and market share in the tourism industry. Therefore, the aim of this paper is to investigate the effect of perceived nostalgia on attachment to place. In terms of the purposes this is an applied research and in terms of the methodology, this is descriptive –survey. The questionnaire was used to collect data from which 302 clients from the "Sini Por" traditional restaurant were investigated and examined. Using the Structural Equation Modelling and Smart PLS software, the data collected from the sample has been analyzed. The results indicated that the relationship between attachment to place and perceived nostalgia is significant.