Is there an association between consumers’ personality traits and the sensory characteristics they look for in wine?

Roberto Burro,Erika Branchini,Elena Capitani,Veronica Barnaba,Arianna Fermani,Carita Paradis,Ivana Bianchi

Food Quality and Preference（2023）

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摘要

•Personality predicts which wines consumers like and buy.•Extraversion, agreeableness, neuroticism and openness are linked to preferences for specific sensory properties.•Age, gender and expertise affect the sensory properties which consumers look for in a wine.

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关键词

Personality,Wine preferences,Sensorial properties of wine,Big Five,Consumers' preferences

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