Multi-objective modelling of sustainable closed-loop supply chain network with price-sensitive demand and consumer’s incentives

•Developed multi-objective optimisation model for sustainable CLSC network problem.•Considered SCs complexity, price-sensitive demand and consumer’s incentives.•Data collected from a leading European household appliance company was used.•Evidenced the positive effects of incentive pricing on returned goods.•Provided multiple trade-off solutions for decision makers.