Effects of Demographic Variables on Career Choice of University Students

The choice of right career is a defining stage in the life of all students. A right decision regarding career choice leads towards a productive life. Students have to consider several factors before deciding about their career. This study explored the demographic variables affecting the career choice of university students. It determined the effects of parents' education, their profession, background, family social status and income on career choice of university students. The population of the study consisted of female students of the 1st semester of the GSCWU. A questionnaire was distributed among 400 students of BS (1st semester) who were taken randomly. Data was analyzed using SPSS in terms of (Correlation, t-test, ANOVA). The results of the study revealed that parents' influence in career choice as most important, followed by financial resources, birth order of children, gender and personal interest of parents. The study results suggested that counselling sessions provide students with updated knowledge and information to create their interest in the right choices and available careers.