Innovation in Times of Big Data and AI: Introducing the Data-Driven Innovation (DDI) Framework

AbstractTo support the process of identifying and scoping data-driven innovation, we are introducing the data-driven innovation (DDI) framework, which provides guidance in the continuous analysis of factors influencing the demand and supply sides of a data-driven innovation. The DDI framework describes all relevant aspects of any generic data-driven innovation and is backed by empirical data and scientific research encompassing a state-of-the-art analysis, an ontology describing the central dimensions of data-driven innovation, as well as a quantitative and representative research study covering more than 90 data-driven innovations. This chapter builds upon a short analysis of the nature of data-driven innovation and provides insights into how to best screen it. It details the four phases of the empirical DDI research study and discusses central findings related to trends, frequencies and distributions along the main dimensions of the DDI framework that could be derived by percentage-frequency analysis.