The impact of positive and reduction health claims on consumers’ food choices

Mathilde T. Tonnesen,Susanne Hansen, Amanda Laasholdt,Liisa Lahteenmaki

Food Quality and Preference（2022）

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摘要

•The effect of NHCs on consumer behavior are product and claim dependent.•Expectations of healthiness and reward are key drivers of consumers’ use of NHCs.•Reduction claims may trigger self-licensing effects and healthy = untasty intuition.•NHCs do not have a substantial effect on portion size rankings.

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关键词

Nutrition claims,Health claims,Consumer,Reward,Compensatory beliefs

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