A Longitudinal Study About Mobile Applications in the Tourism Sector

Over the last years, the results of international tourism industry have exceeded expectations and the number of tourists has increased continuously. Taking into account that about 95% of tourists use digital tools when searching for the best experience before, during and after travelling, and that the average customer accesses a combination of 19 sites and apps during his trip, we quickly realize that this is a golden opportunity for tourism-based companies. This paper aims to present a longitudinal study of touristic applications' evaluation. One methodology was applied to evaluate the mobile application. As a result, it was found that all applications were updated, their size increased and the number of installations also increased and, in general, the ranking of the applications was maintained.