Relationship between the engagement for the use of social networks and the practice of physical exercise in the municipal sports centers of Barcelona

Introduction. This study analyzes the use of social networks by the municipal sports centers (CEM) of Barcelona and how this can be related to the practice of physical exercise. Methodology. The engagement of the municipal sports centers of Barcelona was calculated by registering the interactions in their social networks (Facebook and Twitter) and then determining the relationship between engagement and the practice of physical exercise in Barcelona. Results The data shows that there is a positive relationship between engagement and the practice of physical activity. Besides, it is identified that Facebook likes determined the highest relationship. Discussion and Conclusions. Although the data collection was very limited (82 days), it is recommended that sports centers manage communication through social networks and pay attention to how to involve users.