Do Restrained Eaters Identify As Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters

This paper examines the effect of a general self-concept prime (signing one's name) on the self-regulatory efforts of restrained and non-restrained eaters. We demonstrate that activating the self-concept induces restrained eaters to consume more food by inhibiting their chronic tendency to think about dieting and weight-control.