Women in social housing and the pursuit of entrepreneurship

Women’s engagement in entrepreneurship from a social housing perspective has scarcely been explored in the literature. Thus, insights into how the social housing system may condition participation in entrepreneurship have been excluded from empirical understanding. In order to address this gap, we assess the entrepreneurial intention of women in a deprived area of one of the UK’s largest cities. Through an inductive analysis, we develop a conceptual model in which attitude towards entrepreneurship, self-efficacy and subjective norms emerge as mediators of entrepreneurial intention. Our findings pose theoretical implications for future variance-based analyses, as well as practical implications for social housing providers and the role of public institutions in fostering entrepreneurial outcomes.