Finding Wisdom in the House: An Empirical Study on the Impact of Enterprise Social Media on Knowledge Exchange

Enterprise social media can be an effective tool that allows employees exchange knowledge. However, the current adop- tion rate is not higher in the organizations that have already adopted such technology. Our research targets at solving such problem. We use self-presentation, self-efficacy, and peer influence to explain employee’s motivation of knowledge exchange on enterprise social media. Results show that all these factors indeed affect employee’s exchange behavior. Thus, enterprises can correspondently design social media systems that provide these factors, to trigger more knowledge exchange, and obtain competitive advantages.