Research on the Development Process and Optimization Path of Crowdsourcing in China

Crowdsourcing is an important form for enterprises to realize open innovation, which can gather the wisdom of the public and gather talents from various fields to participate in technological innovation and value creation. This paper systematically reviews the emergence and development of crowdsourcing in China, analyzes the causes and characteristics of the four stages of crowdsourcing development with the clue of major events in the development process of crowdsourcing; takes the operation process of crowdsourcing as the breakthrough point, discusses the bidirectional driving optimization path for the benign rolling development of crowdsourcing mode under the background of “mass entrepreneurship and innovation”; and prospects. Finally, the future development direction of crowdsourcing mode is pointed out.