Experimental evidence on the transmission of honesty and dishonesty: A stairway to heaven and a highway to hell

Various theories of social behavior propose that individuals condition actions that involve a moral value by following each other’s behavior. The theoretical and experimental instruments employed to evaluate this conditioning often focus only on the diffusion of actions with negative moral value (e.g., dishonesty, norm violation, tax evasion). In this paper, we develop and execute a laboratory experiment to study the diffusion of actions with both, positive and negative moral values. We use a lying paradigm and introduce a novel methodology operationalizing beliefs as intention proxies to study the switch between honesty and dishonesty in simultaneous and sequential move sequences. The results indicate asymmetries; while lying is strongly contagious, truth-telling is weakly so.