Multiverse ethnography: A qualitative method for gaming and technology use research

This article introduces multiverse ethnography as a systematic team-based quali-tative method for studying the mechanical, structural and experiential properties of video games and other technological artefacts. Instead of applying the ethno-graphic method to produce a single in-depth account, multiverse ethnography includes multiple researchers carrying out coordinated synergetic ethnographic work on the same research object, thus producing a multiverse of interpreta-tions and perspectives. To test the method, 41 scholars carried out a multiverse ethnography on two video games, Cyberpunk 2077 and Among Us. Explorative thematic findings regarding both titles are reported and methodological implica-tions of multiverse ethnography are discussed.