Predictors of intentional fentanyl use: Market availability vs consumer demand

•50% of respondents preferred the fentanyl high; 40% had intentionally used fentanyl.•Whites and non-whites preferred fentanyl equally.•Whites had higher geographic and drug use-related fentanyl exposure than non-whites.•Among whites, preferring fentanyl, but not fentanyl exposure, predicted use.•Among non-whites, fentanyl exposure, but not preference, predicted use.