Examining the Use of Online Platforms for Employment: A Survey of U.S. Job Seekers

ABSTRACT Online employment resources are now as important as offline personal and professional networks, which have been pivotal in finding employment. However, it is unclear, which specific online resources are key to employment and how job seekers take advantage of them. Therefore, in an online survey of 768 job seekers, we investigated which online platforms, specific job search phases, behaviors, and job search strategies job seekers used in their job search, and which of these were associated with positive outcomes. We examined whether these results correlated with demographic factors and found differences in online platform use among income, gender, years of education, and race. Our results suggest that higher-income job seekers were more likely to use different strategies and more likely to get callbacks than lower-income job seekers. We raise new questions around demographics and technology and discuss the need for practitioners to design for a wider variety of job seekers.