Indonesians' Perceptions Of Auto Parts Remanufactured In China: Implications For Global Remanufacturing Operations

Remanufacturing is a key strategy for achieving a circular economy. One crucial obstacle to remanufacturing is consumers' acceptance (or non-acceptance) of remanufactured products. The current study investigated Indonesian consumers' perceived images of remanufactured auto parts (RAPs) remanufactured in China. Consumers' perception of a target country can be either helpful or damaging for an international business. If China seeks successful remanufacturing operations across national boundaries, it must establish national branding and manage the image of remanufactured products to meet and exceed consumer expectations in the global market. An online survey with 500 respondents was conducted to examine (1) how basic product knowledge of RAPs influence consumers' perceived risks and benefits, (2) whether consumers' purchase intention of RAPs made in the home country influences their purchase intention of RAPs made in China, and (3) whether the trust in the RAP certification increases purchase intention of RAPs.