A LIBERAL VERSUS AN ENTREPRENEURIAL UNIVERSITY? HOW UNIVERSITIES COMMUNICATE THEIR VALUES

This study explores the extent to which universities declare their orientation to liberal and neoliberal values and how it reflects in the university's mission. The research analyses the values declared by universities in Lithuania and shows that institutes of higher education demonstrate a balance between liberal and neoliberal ideas. In the process of globalisation, universities have become homogeneous, which has alarming implications for higher education in Lithuania. Despite the existence of a third way, the danger is that liberal values will gradually disappear over time.