Analysis of the Importance of Enterprise Culture on Consumer Behavior-An Example of Starbucks

With the development of firms and why have amount of company are bankrupt even close down. This is because they have no a strong enterprise culture, because enterprise culture are influence the development of company and employees morale. It also influence the consumer behavior and effect consumers make decision when consumers buy the goods. Therefore, all kinds of enterprise were established one after another. Many enterprise increase their profits by changing their aims to develop their own unique enterprise culture instead of decreasing their products and services' cost. To a certain extent, the enterprise culture makes the decision of the success or failure of their businesses. So the enterprise culture has become a serious index to compete among all corporate.