Reviews of Cultural Artefacts : Towards a Schema for their Annotation

Digital transformation allows new forms of discussion on cultural and aesthetic practices. Several stakeholders are able to comment and discuss cultural artefacts (books, museums and their exhibitions). Today, a variety of platforms exists: from general platforms (e.g., Amazon, Tripadvisor) to specialized ones (e.g., LovelyBooks, Behance). So far, there has not been any analysis of reviews of cultural artefacts across platforms. Accordingly, this study identifies and classifies text components of reviews about cultural artefacts. Based on the coding paradigm in the sense of Grounded Theory, (1) the components are empirically identified and (2) structured, resulting in a first category system. After evaluating and modifying the system (3), a multi-layered category system resulted. Thereafter, a group of students applied the system to provide insights into the understandability of the system. By providing such a categorisation, we intend to contribute to further research in analysing the contents and text structure of online reviews.